Recommended Reading List
Hand picked by Jeff Morrow, these are the books that have shaped my thinking, refined my approach, and helped thousands of sales professionals and leaders grow in skill, mindset, and success.
Sales Strategy & Technique
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The Greatest Salesman in the World
By Og Mandino. A short, timeless book on sales character.
Amazon Link: https://amzn.to/3ghYLcT
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Getting Naked
By Patrick Lencioni. A must-read about the process of consultative selling.
Amazon Link: https://amzn.to/3wPQuU1
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The Challenger Sale
By Matthew Dixon. Serious about leveling up sales? This is the one. Widely used by top orgs.
Amazon Link: https://amzn.to/3fF2Vfy
Selling the Invisible
By Harry Beckwith. A classic on marketing and selling intangible services.
Amazon Link: https://amzn.to/2VNM3fh
Swim with the Sharks
By Harvey Mackay. A bestselling 'how to' sales classic with practical tips.
Amazon Link: https://amzn.to/3yV9ouw
Power Questions
By Andrew Sobel & Jerold Panas. Better ways to ask questions and drive dialogue.
Amazon Link: https://amzn.to/3fV6tco
The Effortless Experience
By Matthew Dixon. A new approach to customer loyalty and service.
Amazon Link: https://amzn.to/3vKG5sq
What They Don’t Teach You at Harvard Business School
By Mark McCormack. Street-smart business insights.
Amazon Link: https://amzn.to/2TBAGWE
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Leadership & Management
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The Wisdom of the Bullfrog: Leadership Made Simple (But Not Easy)
By Admiral William H. McRaven. The best leadership book I’ve ever read.
Amazon Link: https://amzn.to/42Y1iSW
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The 21 Irrefutable Laws of Leadership
By John C. Maxwell. A timeless guide to what makes great leaders great.
Amazon Link: https://amzn.to/3PYVim6
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Good Leaders Ask Great Questions
By John C. Maxwell. Master the art of asking questions to lead better.
Amazon Link: https://amzn.to/3L5iEC9
The One Minute Manager
By Ken Blanchard. Simple, effective management techniques.
Amazon Link: https://amzn.to/3pnuMV3
Jack Welch Speaks
By Janet Lowe. Straightforward business leadership wisdom.
Amazon Link: https://amzn.to/2RWjHxU
The Manager and the Monk
By Jochen Zeitz & Anselm Grun. For those balancing business with ethics.
Amazon Link: https://amzn.to/34IkcOw
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The 48 Laws of Power
By Robert Greene. Understand power plays and social strategy.
Amazon Link: https://amzn.to/34B7rp4
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Mindset, Habits & Personal Growth
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Atomic Habits
By James Clear. Easy, proven way to build good habits and break bad ones.
Amazon Link: https://amzn.to/3HrKQfM
The ONE Thing
By Gary Keller. Focus on what matters most for maximum productivity.
Amazon Link: https://amzn.to/3vJ7YRS
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The Magic of Believing
By Claude M. Bristol. A foundational read on belief and visualization.
Amazon Link: https://amzn.to/3ca76Op
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Inner Excellence
By Jim Murphy. Master your mindset for purpose-driven performance.
Amazon Link: https://amzn.to/4gZtgCi
Oh, The Places You’ll Go
By Dr. Seuss. A whimsical, meaningful message about growth.
Amazon Link: https://amzn.to/3uFoKQj
Zen Golf
By Dr. Joseph Parent. A mental framework for performance—on or off the course.
Amazon Link: https://amzn.to/3g0NYDI
Winning Habits
By Dick Lyles. Four key habits to lasting personal success.
Amazon Link: https://amzn.to/3vHPQYF
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Thick Face, Black Heart
By Chin-Ning Chu. Unshakable confidence, strategy, and conviction.
Amazon Link: https://amzn.to/34Bdvhm
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Negotiation & Communication
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Never Split the Difference
By Chris Voss. Negotiation strategies from a former FBI hostage negotiator.
Amazon Link: https://amzn.to/2TuGW2d
The Power of a Positive No
By William Ury. Learn when and how to say no with confidence.
Amazon Link: https://amzn.to/3uIhhjN
QBQ
By John G. Miller. The Question Behind the Question for personal accountability.
Amazon Link: https://amzn.to/3piRIVd
Productivity, Performance & Organization
Traction
By Gino Wickman. Structure, accountability, and vision for business growth
Amazon Link: https://amzn.to/3HoHdHu
Measure What Matters
By John Doerr. How to use OKRs (Objectives & Key Results)
Amazon Link: https://amzn.to/3HaH0K7
PEAK
By Anders Ericsson & Robert Pool. Master any skill through deliberate practice.
Amazon Link: https://amzn.to/3V3WWX1
Jack Welch Speaks
By Janet Lowe. Straightforward business leadership wisdom.
Amazon Link: https://amzn.to/2RWjHxU
The Goal
By Eliyahu Goldratt. Overcoming business bottlenecks through systems thinking.
Amazon Link: https://amzn.to/3gi12EX
Fish!
By Lundin, Paul & Christensen. Improve workplace morale and culture.
Amazon Link: https://amzn.to/3uHt5Th
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Culture, Psychology & Workplace
Paradigms
By Joel Arthur Barker. Spot future trends and break mental limits.
Amazon Link: https://amzn.to/3yWWpZm
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Culture Wins
By William Vanderbloemen. Build an irresistible workplace culture.
Amazon Link: https://amzn.to/49bM0dX
The Cow in the Parking Lot
By Leonard Scheff. Zen-based anger management and emotional control.
Amazon Link: https://amzn.to/3wP3JUP
Stress and the Bottom Line
By E.M. Gherman. A clinical look at stress and how to overcome it.
Amazon Link: https://amzn.to/34HfhO5
Kiss Your BUT Goodbye
By Joe & Bob Azelby. Ditch excuses and move past self-created barriers.
Amazon Link: https://amzn.to/2RcqvXB
Body Business
By Ken Cooper. Decode non-verbal communication to read people better.
Amazon Link: https://amzn.to/3i9MWI1
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Timeless Classics & Philosophy
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The Art of War
By Sun Tzu. Timeless strategy principles applied to business.
Amazon Link: https://amzn.to/3i9JZXX
The Richest Man in Babylon
By George S. Clason. Timeless principles for building wealth.
Amazon Link: https://amzn.to/3uGe18n
Man’s Search for Meaning
By Viktor Frankl. Perspective-shifting memoir and philosophical guide.
Amazon Link: https://amzn.to/2RdNK3z
Acres of Diamonds
By Russell Conwell. Discovering opportunity close to home.
Amazon Link: https://amzn.to/3yV3kCh
Who Moved My Cheese
By Spencer Johnson. Simple parable about change and adaptability.
Amazon Link: https://amzn.to/2S3TnBJ
Obvious Adams
By Robert R. Updegraff. Success by doing the obvious that others overlook.
Amazon Link: https://amzn.to/34RLXoh
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Note: Some of the links on this page are affiliate links, meaning I may earn a small commission if you purchase through them—at no extra cost to you. As an Amazon Associate, I earn from qualifying purchases.